Starting the business from scratch with little money or time was a slow process. Rodney's main form of advertisement was offering the very best customer service, with high-quality products to ensure customer satisfaction.

While utilizing this market strategy, the business began to grow at a rate of 15 to 25% every year.

Approximately 10–12 years later, the local newspapers occasionally published articles which also enhanced the growth.

He's found the best formula for a successful business is location and happy customers; with these, the rest will come.